When I first read the title of Gary Vaynerchuk’s new book, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, I felt defeated. I’d been working on my book, The Essential Life Story, for five years. I’d already asked myself many times: What if someone else gets to this before me? It felt like my worst nightmare had come true. Someone beat me to it. I felt especially defeated by the title. It felt better than mine. Super catchy. And of course there was the fact that he’s a best-selling author, and I’d only published a couple articles. I was singing the “It’s Already been Done” blues.

Luckily, in the next moment, I thought of my clients and the fact that I’ve heard this kind of thing before. I hear it a lot actually: Teri, there’s already so much out there on the subject of my play/screenplay/book. I should probably just forget about it. My knee jerk reaction every time is the same, to even the most seemingly valid excuses about why you can’t do what you feel drawn to. Of course you’re suppose to keep going! We’ve never heard your version of the story before. It’s coming to you for a reason—because it’s meant to be born. We need to hear the version only you can tell. So, I begrudgingly swallowed my own advice, tried to breathe, and ordered a copy of his book. I’m really glad I did, for many reasons.

First of all, it was really good. It was also completely different from mine, in a different genre even. I’d way overreacted because of my own fear. It’s not a self-help book about changing your life through story, it’s about connecting with your audience through social media. It’s a book I’ll be referencing a lot as I promote my own work. The title also set me down a path of coming up with a better title for my own book. That wouldn’t have happened if I hadn’t allowed myself to open to, engage with, and even celebrate the work of what I thought was “my competition.” Reading it brought home one of my beliefs on a more visceral and experiential level: that competition doesn’t really exist when you’re being yourself. Only collaboration exists, because no one else is just like you.

Even if his book had been a lot like mine, it still wouldn’t have been a good reason to give up. On the contrary, it means there’s already a great market for my work. People are always hungry for a new version of what’s already popular. We get to use others’ successes to fuel our own. While there are those who would argue that we simply don’t need another zombie movie or travel memoir, the market begs to differ.